Version 1.0 – Alpha Launch
Effective Date: 27th June 2026
Last Updated: 27th June 2026
Welcome to Impact Tribe.
Your privacy matters to us.
Impact Tribe exists to help people move with purpose through story-driven virtual challenges. We believe trust is just as important as technology, so we've designed our platform to collect only the information we need, explain clearly why we collect it, and give you meaningful control over how it is used.
This Privacy Policy explains:
If anything in this policy is unclear, please contact us. We believe privacy information should be understandable, not hidden behind legal jargon.
Impact Tribe is the organisation responsible for your personal information when you use our platform.
Throughout this policy, "Impact Tribe", "we", "our" and "us" refer to the operator of the Impact Tribe platform.
Depending on how you use Impact Tribe, we may collect:
Account Information
When you create an account we may collect:
Challenge Information
To operate your challenges we may collect:
Preferences
During onboarding we may ask about things such as:
These preferences help us personalise your experience.
Behavioural Information
If you choose to opt in, we collect anonymous behavioural patterns to help improve your experience and develop future versions of Impact Tribe.
Examples include:
We do not collect:
Behavioural information is separated from your identity wherever reasonably practical.
We use your information to:
If you give permission, we may also use information to:
Impact Tribe is designed to learn what helps people build and maintain meaningful movement habits.
Participation in behavioural research is optional and requires your explicit consent.
If you choose to opt in, we collect behavioural patterns using a separate research identifier rather than relying on your personal identity wherever reasonably practical. While your account is active, this information is pseudonymised, meaning it is separated from your identity but still linked to your account so we can personalise your experience.
Examples of behavioural research include:
This information helps us improve Impact Tribe, design better challenges and better understand how people build lasting movement habits.
We do not sell behavioural information.
We do not create advertising profiles.
You can withdraw your behavioural research consent at any time from your profile settings. Withdrawing consent stops future behavioural research collection but does not affect the operation of your account.
If you later delete your account, we delete your personal information and operational account data. Where you previously consented to behavioural research, and where permitted by applicable law, we may retain only structured behavioural research that has been irreversibly anonymised so it can no longer reasonably be linked back to you.
If research information cannot be safely anonymised, it is deleted.
Some features within Impact Tribe use artificial intelligence.
Examples include:
AI is only used if you choose to opt in.
Before information is processed by AI:
We do not claim that every possible identifying detail can always be removed. Free-text reflections may contain information that cannot always be detected automatically.
If you disable AI processing:
Reflections are personal.
Only you decide whether to write them.
Reflections are stored securely to support your journey while your account remains active.
If you choose to enable AI processing, a temporary sanitised copy of your reflection may be analysed to generate structured classifications that help personalise your experience. Before AI processing, we automatically remove obvious identifying information where reasonably practicable and minimise the information shared.
We do not claim that every possible identifying detail can always be detected or removed automatically.
Your original reflection is never retained as part of our long-term behavioural research.
If you delete your account, all reflection text is permanently deleted.
Only structured, non-identifying classifications (such as reflection depth or sentiment), where you have consented to behavioural research and where they have been irreversibly anonymised, may be retained for research purposes.
With your permission we may contact you by:
You control:
You can update these preferences at any time.
Impact Tribe includes community features.
Anything you choose to share with the community may be visible to other members according to your privacy settings.
You remain responsible for what you choose to share publicly.
Please avoid posting information you would not want other members to see.
We only share information where necessary to operate the platform.
This may include trusted service providers that help us provide services such as:
These providers process information on our behalf under appropriate contractual arrangements where applicable.
We do not sell your personal information.
Some of our service providers may process information outside your country.
Where this happens, we take reasonable steps to ensure appropriate safeguards are in place.
We use a combination of technical and organisational measures designed to protect your information.
These include:
No online system can guarantee absolute security, but we continually review and improve our safeguards.
You can choose whether to:
You can change these preferences at any time.
Depending on where you live, you may have rights to:
If you would like to exercise these rights, please contact us.
We keep information only for as long as reasonably necessary to:
When you delete your account, we permanently delete the personal information that identifies you, together with the operational information needed to run your account.
This includes information such as:
Where you have chosen to participate in behavioural research, we may retain only structured research information after it has been irreversibly anonymised, meaning it can no longer reasonably be linked back to you.
Before any research information is retained:
Examples of anonymised research information that may be retained include:
This information is retained solely to improve Impact Tribe, understand behaviour change and develop future challenge experiences.
We never retain your personal identity alongside anonymised research information after account deletion.
We never sell this information or use it to create advertising profiles.
Impact Tribe is intended for users aged 18 years or older unless otherwise stated for a specific programme.
If we become aware that we have collected personal information from someone who should not be using the service, we will take appropriate steps to remove it.
As Impact Tribe develops, this Privacy Policy may change.
If changes are significant, we will let you know before they take effect where appropriate.
The version number and effective date at the top of this document will always show the latest version.
If you have any questions about this Privacy Policy or how we handle your information, please contact us:
Email: hello@impact-tribe.co.uk
Website: https://www.impact-tribe.co.uk
At Impact Tribe we believe privacy should be understandable.
We will always aim to:
Thank you for trusting us with your journey.